HeartLinc ® Executive Life Coaching and Personal Development
"I realized that banking is not only a paper-based business but that the customers were at the heart of it all"

Profile of Shirleen Titus, MD

Shirleen Titus, Managing Director

“My life of growing up in a transforming South Africa, and then traveling, living, and working abroad has developed my passion for people, cultures and truly valuing differences in others.”

Career & Life Experience

Shirleen was born in Cape Town and is married to Emilio, with 2 children, Marco and Larissa.

Shirleen left the corporate business sector in September 2005, as a Regional Sales & Services Coach in the banking sector, to fulfil her ambition to inspire growth in performance & learning of individuals and teams, through using Executive and Life Coaching. She is co-founder and currently the Managing Director of HeartLinc, an Executive Coaching and Organisational Development business. Her key to success with improved performance and learning is through building a strong link between personal effectiveness and business results. She has been recognized for challenging the status quo, motivating others to grow their capabilities and succeed, and coaching those who are ready to face challenges in their work and personal lives.

One of the greatest life experiences for Shirleen was when she and her 2 children accompanied her husband on a work assignment in Surrey, UK for a period of 3.5 years (1999 - 2002). In maintaining a healthy work-life balance, she engaged into many different employment ventures. During this time Shirleen understood the importance of creating a positive engagement environment through application of her own psychological capital associated with the unique experiences of an international career/home life.

The foundation, practice and enthusiasm for her role as a coach is grounded in her 11 year career with South African Airways, as a Cabin Crew member and team leader, serving passengers of diverse needs. Key achievements during this time, was mastering the ability to achieve sustained customer service excellence with her crew. She motivated her teams through role-modeling and 1-to-1 coaching, always aiming to share key points of learning which would improve their service offering. She was well known for her high service standards and performance by her customers and peers. Every flight was used as a new learning opportunity for personal growth for her team, and to ensure their customers were always satisfied.

Shirleen is constantly seeking opportunities to develop her own entrepreneurial perspectives in order for her to influence and impact other entrepreneurs who are often amongst her client base, with new frontiers for small to medium business effectiveness.

She has also developed a novel philosophy to group dynamics, through combining positive psychology and behavioural economics practices. This provides a tried and tested approach to improving dysfunction and conflict in teams.

Academic and Professional Qualifications

Shirleen completed her Master’s in Commerce, specialising in Industrial Psychology at the University of the Western Cape. She is a registered Industrial Psychologist with the Health Professions Council in South Africa.

Shirleen has developed her coaching, mentoring and facilitation skills through various programmes offered at academic institutions. Shirleen has obtained her Associate Coaching Certificate (ACC), an accredited international coaching qualification at the UCT Graduate School of Business in 2006.

Shirleen is certified to use various psychometric assessments. Amongst these are the following:

  • Hogan Assessment Suite
  • Myers Briggs Type Indicator (MBTI)
  • Work Personality Index (WPI)
  • Cognitive Process Profile (CPP)
  • Emotional Intelligence (EQi-2.0)

Professional Associations:

  • Health Professions Counsel of South Africa (HPCSA)
  • Society for Organisational and Industrial Psychologists (SIOPSA)
  • International Coach Federation (ICF)

Professional achievements:

Shirleen presented her findings of her research “Investigating the experiences of gratitude during organisational change” at the 2012 ICP (international congress for psychologists) recently. She is currently selected as the Marketing and Communications representative for SIOPSA.

Unique Qualities:

Shirleen’s believes that people will flourish in environments where they are valued for their unique strengths and differences. Shirleen’s travels and living abroad, was the catalyst for her development of a wide multicultural and globally diverse perspective of life and business. This is the foundation of her practical insights into personal leadership development, for individuals and teams, as a lever to close the performance gaps in businesses today.

Shirleen has participated in exciting initiatives including the media, children’s homes and continues to offer of her time giving back to others. She finds meaning in living by the principle of gratitude and reciprocity.



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